Athletes are a common sight at tech trade shows--I guess that's because sports and TV-tech go hand in hand. Sharp is the official HDTV of Major League Baseball, so, naturally, they send standout young New York Yankees Pitcher Joba Chamberlain and Milwaukee Brewers first-baseman Prince Fielder to CES mingle with the people. The Oakland A's Matt Holliday, Boston Red Sox' David Ortiz, Chicago Cubs' Ryan Theriot, Florida Marlins' Hanley Ramirez, and New York Mets' John Maine come along for the ride to take a turn manning the booth. Because if these players love Sharp, influential fans are bound to feel good about Sharp, too. Or at least, that's the thinking.