With many new features, Apple is playing catchup to other smart phones already on the market. Voice dialing is a feature available on all Blackberrys, for instance. Today, Apple announced VoiceControl, a voice dialing feature for iPhone 3GS. The user interface for this feature looks like a soundwave, and various commands for voice actions scroll by in the background, prompting the user to speak. Speech prompts include: “Call [Name of contact],” “Dial [speak numbers,” “Play Songs By [name of artist on iPhone],” “Play playlist [name of playlist],” “What's playing?” and “Play more songs like this.” These commands are reminiscent of a commercial from Microsoft and Ford's Sync feature, where a driver told his car to play a specific artist.