Gadget fiends and smartphone fanatics already know all about the new Moto X, but if the phone is to succeed, Google needs for the rest of the world to sit up and take notice as well. The best way to do this is with good advertising and Google is starting with TV spots. The first two commercials for the Moto X were released last Friday. The first shows a guy waking up and setting a reminder and an alarm without touching his phone. It ends with a shot of the phone in every color and the tag line 'Designed by you. Assembled in the USA.' The second shows off the phone's camera, including the flick-wrist-to-activate and quick capture functions. Again, it finishes with the shot of the phone in every color available and the same tagline as before. Check the ads out below:
These commercials aren't amazing, but they're not bad either. Whether they'll be enough to get people excited about the phone remains to be seen, but they're not all that exciting themselves, so we hope Google and Motorola up the ante with the next round of ads. The Moto X was announced last Thursday and uses the "Motorola X8 Mobile Computing System," which consists of a software-optimized Qualcomm Snapdragon S4 Pro dual-core SoC clocked at 1.7 GHz, a natural language processor, and a contextual computing processor.
Backing this system is 2 GB of RAM and a 2200mAh battery promising up to 13 hours talk time and up to 24 hours mixed usage time. The phone also features a 4.7 inch AMOLED 720p screen, a 10MP Clear Pixel camera capable of 1080p recording at 30fps, up to 32 GB of internal storage, dual-band wireless AC and Bluetooth 4.0 + EDR connectivity, and location services consisting of aGPS (assisted), AGPS (autonomous), sGPS (simultaneous), Standalone GPS, eCompass and GLONASS. The whole show is running on Android 4.2.2 "Jelly Bean," although given that Google owns Motorola, we imagine it won't be too long before the phone is updated to v4.3.