Hiphop 2 now available on Fido

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Fido launches much anticipated sequel to popular hiptop wireless device

New sleek hiptop2 includes integrated camera with flash, expanded
memory and enhanced phone quality—and maintains distinctive swivel-up screen

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Montréal, March 8, 2005 — Fido today announced the exclusive Canadian
launch of the hiptop™2 from Danger, Inc. Along with its new sleeker look
comes new ways to personalize the all-in-one device. Equipped with its
own on-line Catalog accessible from the main menu, the hiptop2 provides
quick and easy access to ringtones and game downloads. Users can choose
a TV theme or a clip from their favourite hit song taken from the
original recording to create a unique ringtone. There is even a
selection of famous quotes and animal sounds to tailor the Fido hiptop2
to suit all individual styles.

“Rarely have we had this kind of pent-up demand for a specific device
before its launch—the enthusiasm for the hiptop continues to amaze us,”
said René Bousquet, Vice-President of Marketing for Fido. “With the
volume of media coverage the U.S. version (the Sidekick® II) has
received and the buzz it’s generated with celebrities and athletes in
the U.S., our customers have been eagerly awaiting the Canadian launch
of the device.”

The hiptop2 combines camera, Internet, e-mail, organizer and phone all
in one device. For those who are busy juggling school or work and a busy
social calendar, the hiptop2 easily synchronizes with a PC to check
calendars and contacts from the office, campus, or gym. The small
business owner has access to HTML Web sites and the ability to open and
view files in a multitude of popular formats, including JPEG, Word and
PDF—all on the large colour screen. Accessing and replying to messages
is simple with the QWERTY keyboard and ergonomic design.

“It’s not just the young fans who want to stay connected while trying
to juggle their busy lives, chat with friends and check their e-mail
while on the move,” said Mr. Bousquet. “Business people appreciate the
value they get from the hiptop2, which is priced well below most other
all-in-one devices—and it’s a fun alternative in the marketplace. They
can take their office with them without having to take a laptop, phone
and PDA. Once you’ve got it in your hands, this device is really hard to
put down.”

The hiptop2 retains many of the popular design features from the
previous version, such as the large swivel-up screen, in a new design
that is 25% slimmer than the original. It also has added features and
functions such as a larger memory, integrated camera with flash, and
enhanced phone quality and battery life.

The Danger hiptop2 is now available at Fido® locations across Canada
and from selected retail partners and is priced at $200 with a Fido
Agreement. Customers can add the hiptop data option at $20 per month to
their airtime package and enjoy unlimited surfing, chatting and e-mail.

About Fido

Fido offers Canadian consumers and businesses a wide range of wireless
voice and data communications products and services, including
international roaming in over 165 countries. Fido is wholly owned by
Rogers Wireless Inc., Canada’s largest wireless provider and the
country's only carrier operating on the global standard GSM technology
platform. For more information, please visit .

Fido is a registered trademark of Fido Solutions Inc.
hiptop is a trademark of Danger, Inc. in the U.S. and in other countries
Sidekick II is a registered trademark of T-Mobile U.S.A. Inc.