Directv extends Tivo Agreement

Archived from groups: alt.video.ptv.tivo (More info?)

John Smith wrote:
> "TiVo announced the signing of a new services agreement with DIRECTV,
> extending the companies' prior services agreement."
>
> http://biz.yahoo.com/prnews/050718/sfm008.html?.v=14
>
> I'm sure the very vocal "Tivo Is Dead" crowd will poke their fingers in
> their ears and cover their eyes while repeating "It means nothing, It
> means nothing,......

It could also mean that the box they are releasing on their own is
having its scheduled slipped, interesting.

Others are probably going to jump all over the ad features, but
honestly, they don't sound too horrible. I can almost believe this
statement:

"TiVo's new advertising technology is designed so that TiVo subscribers
retain control over their viewing experience, while giving advertisers
new tools to engage interested consumers."

It sounds like they're adding custom ad logos (as opposed to the general
green thumbs up one) that will show during commercials while playing or
fast-forwarding through them, that lead to extended content about the
ad. I can live with that, because it is no more difficult to ignore it
then it is now.

OTOH, Being able to schedule a season pass while a show is playing seems
like a win-win function to me.

Randy S.

Archived from groups: alt.video.ptv.tivo (More info?)

Jack Zwick wrote:
> In article <WPQCe.8761$2h1.6996@trnddc05>, John Smith <jsmith@home.com>
> wrote:
>
>
>>"TiVo announced the signing of a new services agreement with DIRECTV,
>>extending the companies' prior services agreement."
>>
>>http://biz.yahoo.com/prnews/050718/sfm008.html?.v=14
>>
>>I'm sure the very vocal "Tivo Is Dead" crowd will poke their fingers in
>>their ears and cover their eyes while repeating "It means nothing, It
>>means nothing,......
>
>
> Nice try. Your link is about:
>
> TiVo Launches New Interactive Advertising Technology

Try reading the whole thing!!, it you can.

"Comcast, the nation's largest cable television provider, announced
earlier in the quarter that it would deploy TiVo's innovative
advertising platform on Comcast's existing DVRs beginning next year. In
addition, TiVo announced the signing of a new services agreement with
DIRECTV, extending the companies' prior services agreement."

Archived from groups: alt.video.ptv.tivo (More info?)

* Randy S. Wrote in alt.video.ptv.tivo:

> "TiVo's new advertising technology is designed so that TiVo
> subscribers retain control over their viewing experience, while
> giving advertisers new tools to engage interested consumers."
>
> It sounds like they're adding custom ad logos (as opposed to the
> general green thumbs up one) that will show during commercials
> while playing or fast-forwarding through them, that lead to
> extended content about the ad. I can live with that, because it
> is no more difficult to ignore it then it is now.

I used one of these Items that I noticed initially as a gold star item.
THey wee offering info about the new BMW 3 series. I asked for more
info, in a few weeks I got the mailer from BMW (Sweet car).

--
David

Archived from groups: alt.video.ptv.tivo (More info?)

Jack Zwick (jackzwick@yahoo.com) wrote in alt.video.ptv.tivo:
> > "Comcast, the nation's largest cable television provider, annovnced
> > earlier in the qvarter that it wovld deploy TiVo's innovative
> > advertising platform on Comcast's existing DVRs beginning next year. In
> > addition, TiVo annovnced the signing of a new services agreement with
> > DIRECTV, extending the companies' prior services agreement."
>
>
> I read that, bvt it's only a throw-away line bvried in the middle, not
> worth the misleading headline yov gave it.

It's a throwaway line only becavse that's the way it got written. The focvs
of the story is the ad featvres, bvt it doesn't change the fact that TiVo
will be part of DirecTV for a while longer.

--
Jeff Rife | "Grab a shovel...I'm only one skvll
| short of a Movseketeer revnion."
|
| -- Bender, "Fvtvrama"

Archived from groups: alt.video.ptv.tivo (More info?)

In article <dbhsoo$qdq$1@news.xmission.com>,
whodothere@whocares.com (whodothere) wrote:

> In article <jackzwick-7C9DC9.12342918072005@newssvr11-ext.news.prodigy.com>,
> Jack Zwick <jackzwick@yahoo.com> wrote:
> >In article <WPQCe.8761$2h1.6996@trnddc05>, John Smith <jsmith@home.com>
> >wrote:
> >
> >> "TiVo announced the signing of a new services agreement with DIRECTV,
> >> extending the companies' prior services agreement."
> >>
> >> http://biz.yahoo.com/prnews/050718/sfm008.html?.v=14
> >>
> >> I'm sure the very vocal "Tivo Is Dead" crowd will poke their fingers in
> >> their ears and cover their eyes while repeating "It means nothing, It
> >> means nothing,......
> >
> >Nice try. Your link is about:
> >
> >TiVo Launches New Interactive Advertising Technology
> Read the whole story!

I did, No story, Just the one line about extending buried in the middle.

Archived from groups: alt.video.ptv.tivo (More info?)

"Randy S." <rswitt@nospam.com> wrote in message
newsbgnb3$vrk$1@spnode25.nerdc.ufl.edu...
> John Smith wrote:
>> "TiVo announced the signing of a new services agreement with DIRECTV,
>> extending the companies' prior services agreement."
>>
>> http://biz.yahoo.com/prnews/050718/sfm008.html?.v=14
>>
>> I'm sure the very vocal "Tivo Is Dead" crowd will poke their fingers in
>> their ears and cover their eyes while repeating "It means nothing, It
>> means nothing,......
>
> It could also mean that the box they are releasing on their own is having
> its scheduled slipped, interesting.
>
> Others are probably going to jump all over the ad features, but honestly,
> they don't sound too horrible. I can almost believe this statement:
>
> "TiVo's new advertising technology is designed so that TiVo subscribers
> retain control over their viewing experience, while giving advertisers new
> tools to engage interested consumers."
>
> It sounds like they're adding custom ad logos (as opposed to the general
> green thumbs up one) that will show during commercials while playing or
> fast-forwarding through them, that lead to extended content about the ad.
> I can live with that, because it is no more difficult to ignore it then it
> is now.
>
> OTOH, Being able to schedule a season pass while a show is playing seems
> like a win-win function to me.
>
> Randy S.
>

It's my guess that there are two kinds of advertisers that
may notice an impact from the viewer's ability to both
fast forward and pause their commercials. Some should
see a positive impact, from those of us who used to never
find a pencil in time to write down the number for
something that caught their eye. The other would be those
with a bunch of fine print in their adds that no one could
read before.

Luck;
Ken