AMD's new motherboard chipset??

I found this while browsing the AMD(formerly ATI) website.
http://www.amd.com/us-en/0,,3715_1 [...] dir=ATCI20

It looks like AMD is doing some house cleaning and rebranding anything that was known as ATI. I was hoping ATI would retain it's character within the AMD corporation such as Dell has done with their Alienware acquisition.

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Quote :

I found this while browsing the AMD(formerly ATI) website.
http://www.amd.com/us-en/0,,3715_1 [...] dir=ATCI20

It looks like AMD is doing some house cleaning and rebranding anything that was known as ATI. I was hoping ATI would retain it's character within the AMD corporation such as Dell has done with their Alienware acquisition.

man, that is sad. what will that mean for ati's gpus? they still better be by "ati!" i have nothing against amd, but to me amd=procs, not gpus. it would suck if the market was between nvidia and "amd." :x

so are those mobos out yet? it looks like it...

Reply to lordaardvark2

It might not be such a bad thing, this means the ATI subdivision will have more focus on GPU's while AMD can worry about the chipsets, plus with AMD working more closely with the chipsets they could help develop the solution to the Intel reign of supremecy a bit faster, this also could be bringing us another step closer to integration of all the main PCcomponents.

Reply to locky28

ATI = owned.

Reply to Heyyou27

? Explain. Just because the chipsets are rebranded doesn't mean ATI has been gobbled up by AMD, although it could happen and this shows that it very well could, ATI is still and Independant just as a Sub-division of a larger company.

Reply to locky28

no amd and ati are just flyin low

http://www.break.com/index/low_flying_747.html

Reply to sirheck

I think it's unfortunate that a big (in real terms, not compared to Intel), innovative company like AMD had to go and do what is effectively "cupon-clipping" buy buying up ATI to get at the technology (and patents) that ATI owns. It would be better for us the consumers if AMD had taken the billions of dollars of investment and produces their own in-house strategy for making chipsets. That's one side of the coin.

On the other side, it's much faster (and easier) to just buy. It's lazy, but it's the formula that works given the economic framework of the last two decades. I think AMD has got a great idea about creating CPUs with more specific type dedicated cores built in to supplement the general-purpose cores. At first, this means potential savings for the value PC buyers, but I also think that software optimisations that take advantage of GPU performance to do non-video related tasks (eg. Folding@Home) will become more mainstream. Well beyond K8L, this might be AMD's ace in the hole.

Reply to HotFoot

Quote :

so are those mobos out yet? it looks like it...

yep. I have the Asus M2R32-MVP... Not to impressed with asus at the moment. The board came with a manual that was missing 3 chapters!! Asus only recently published the rest of the manual on their site for download! Ha...what a joke.

I'm thinking of selling it and getting an MSI or DFI.

Reply to Silentsam

The reason I think it would have been better to keep the AMD name off the chipsets is because as far as I know, AMD isn't known for good chipsets in the enthusiast/desktop market!! That's why Nvidia, Via and Sis supplied the majority(if not all) of the chipsets for AMD cpu's in the desktop. I can't speak about their server line...

Hopefully AMD is smart enough to keep the former ATI engineers making the chipsets. :lol:

Reply to Silentsam

Quote :

AMD isn't known for good chipsets in the enthusiast/desktop market!!

Perhaps because they haven't made any before? Unless someone can prove otherwise.

I'm sure AMD will keep the ATI engineers, bar they will be AMD engineers now, it's not like AMD's kicking ATI out it's just merging with it and doing a bit of rebadging.

Reply to locky28

Quote :

AMD isn't known for good chipsets in the enthusiast/desktop market!!

Perhaps because they haven't made any before? Unless someone can prove otherwise.

I'm sure AMD will keep the ATI engineers, bar they will be AMD engineers now, it's not like AMD's kicking ATI out it's just merging with it and doing a bit of rebadging.

fair dinkum (i've been to australia and i love it!).

to me, the less things that have the big ole ATI name on them, the less well-known it is/ the less business i think they're doing (although its not true, i just like automatically assume that). so yeah. if ati were to release a clothing line, although i wouldn't buy it and would laugh at anyone who did, i'd think, "gee, they must be doing okay if they can pay those HIGH wages of those tiwanese kids who make those sick threads."

Reply to lordaardvark2

Now that's a much more logical reason to disaprove this sort of thing. Yes, this is going to make ATI's name less spread across the IT industrie, but as I said before it's going to give them an image of a company focused on graphics processing. But as Verndewd mentioned earlier I also think it's inevitable that ATI will lose its name and be turned into the AMD Graphics subdivision or what not.

I'd like to see some mission statement's on both the AMD and (well, slash) ATI site to get an idea of what their goals are.

Reply to locky28

Quote :

Now that's a much more logical reason to disaprove this sort of thing. Yes, this is going to make ATI's name less spread across the IT industrie, but as I said before it's going to give them an image of a company focused on graphics processing. But as Verndewd mentioned earlier I also think it's inevitable that ATI will lose its name and be turned into the AMD Graphics subdivision or what not.

I'd like to see some mission statement's on both the AMD and (well, slash) ATI site to get an idea of what their goals are.

BAH! no ATI-enveloping by amd! i say nay!

whose with me? who will join the ALA?

Ati Liberation Army?

:twisted:

Reply to lordaardvark2

Quote :

AMD isn't known for good chipsets in the enthusiast/desktop market!!

Perhaps because they haven't made any before? Unless someone can prove otherwise.

I'm sure AMD will keep the ATI engineers, bar they will be AMD engineers now, it's not like AMD's kicking ATI out it's just merging with it and doing a bit of rebadging.

you have to google amd750 and 760

Reply to pat

I stand corrected, have'nt been on the IT scene anywhere near as long as I'm sure a lot of you ladies and gentlemen have been, that boards about 8 year's old so it's definetly before my time on the scene. So I take it from what silentsam said these weren't very good chipset's?

Reply to locky28

So, AMD bought ATI and changed the brand on the chipsets to AMD. I would have done the same thing. ATI has the chipset experience, it's not like AMD is going to just throw that out the window. Think about this people, they are not going make ATI stop doing what has made them a profitable company. They are not going to stop selling discrete graphics cards. That was only a rumor. Give it a rest, this crap is getting old.

wes

Reply to weskurtz81

silentsam,

maybe you should consult them on the chipset area. I am sure AMD bought ATI because they think ATI makes garbage chipsets in comparison to the ones that AMD makes, and just didn't want the competition any more. Come on everyone, they didn't buy ATI to bury the chipsets and tech, they obviously want to make it more widespread, and have a viable, AMD branded chipset. They are ATI chipsets, that say AMD. BFD!!

wes

Reply to weskurtz81

Quote :

It would be better for us the consumers if AMD had taken the billions of dollars of investment and produces their own in-house strategy for making chipsets. That's one side of the coin.

On the other side, it's much faster (and easier) to just buy. It's lazy, but it's the formula that works given the economic framework of the last two decades. I think AMD has got a great idea about creating CPUs with more specific type dedicated cores built in to supplement the general-purpose cores. At first, this means potential savings for the value PC buyers, but I also think that software optimisations that take advantage of GPU performance to do non-video related tasks (eg. Folding@Home) will become more mainstream. Well beyond K8L, this might be AMD's ace in the hole.

I'm happy with the acquisition, and instead of gearing up to buy C2D in the second half of 2007, I'm looking towards AMD instead. That's because I want the upcoming integrated DX10 chipset. I'll still go with a DX10 standalone ATI GPU, but future Catalysts are supposed to make use of the integrated DX10 pipes for more than an additional monitor.

AMD plus ATI means a competitor to the Cell processor on the desktop by the end of the decade. Though I've heard that programmers prefer generalized cores, the dual to quad cores could very well be a stopgap measure, as AMD stated recently. I don't think it will be as bad a move as Netburst was for Intel, because both companies are taking the right approach to dual and quad cores, but I question whether we'll see 8 generalized cores on the desktop (outside of a 4x4 or other multi-CPU setup).

I prefer ATI visual quality to Nvidia, especially in video recording and playback, so if I were building a PC Q1 2007, I'd go with AMD/ATI chipsets and CPU over Intel's chipsets and CPU right now; even though Intel managed to leapfrog AMD with the C2D.

If I just played FPS games, I'd go with C2D and a discreet Nvidia DX10 card for pure speed, but even the games I play are better with ATI (ie Oblivion). Can't wait to see what ATI has in terms of upcoming DX10 hardware.

Current PC:

P4 2.8 Northwood 533 fsb
D865PERL mobo
2 gig Corsair VS in 4 512 sticks
100 gig Maxtor SATA
160 gig WD SATA
300 gig Maxtor IDE
16x Lightscribe DVD RW
16x DVD R+/RW
Intel networking PCI card for broadband
All in Wonder Radeon 9800 Pro
Viewsonic A70f+ Ultrabright 17" monitor

The last upgrade for this will be an AGP X1950 Pro once their prices drop to around $225 or so. I'd also need to get a PCI Theater 550 or 650 TV card as well. That AIW has been great over the years, but Oblivion needs more than 8 pixel pipelines can provide. The battle for Bruma is a slideshow, as is the gauntlet from the Imperial Palace to the temple at the end of the MQ.

Reply to yipsl

Am I actually the only one, commenting on this thread, that has actually followed the merger?

The naming policy has been public since October 23 and it is:
ATI will be the name on the graphics and Intel chipsets
AMD will be the name on the processors and AMD chipsets

If you have a look at the chipsets mentioned you would notice that they're all made for AMD processors, so it follows the naming philosophy

For proof of ATI remaining on Intel chipsets look at http://ati.amd.com/products/integratedintel.html
That also means the new RD600, for Intel processors, will be an ATI chipset, allthough perhaps the last of its kind. Just look at DFIs page on their RD600 board http://us.dfi.com.tw/Product/xx_pr [...] 55&SITE=US

Reply to justjc

Well,

I have followed it a bit.

I read that this upcoming chipset will be the last for Intel. Also, that Intel has already decreased the ammount of ATI chipsets that they use.

Maybe my comments weren't clear, but I stated that they are branding ATI chipsets AMD, in reference to, the fact they don't really have one. I wasn't referring to the upcoming one for Intel. But, if Intel is going to stop using ATI chipsets after the RD6XX, well, then there wouldn't be any ATI branded chipsets anymore. But, that is down the road a bit. And since ATI makes a pretty damn good chipset, I don't see why Intel would stop using them, other than buying from the competitor now.

Of course they are not going to remove the ATI name from the discrete graphics solutions anytime soon. They might further in the future, but they haven't stated this yet.

And to all you who keep saying they would pull out of that market, if you choose not to believe the inquirer on the rest of the garbage they spew, well, don't believe this either. Does it make any sense at all for AMD to pull ATI out of the discrete market when they produce a very competitive and in many cases superior product?

wes

Reply to weskurtz81

Forum Motherboard & Memory : General Motherboard - AMD's new motherboard chipset??

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