nfinitefx nvidea rendering

I have spent all yesterday and today reading up on the new nvidea nFinitefx technology
and the nforce chipset too, I have scoured the websites and haven`t found the answer I`m
looking for yet,
My initial interest was set off when I read in the magazine "Digital" british publication, that nVidea had rendered
a frame from the Final fantasy movie in 4/10ths of a second with their nFinitefx technology in what was originally 90 minutes.The last issue of Digital.They said it was demonstrated at SIGRAPH.
can someone clarify for me?

I came across an interview at firingsquad.com with David Kirk and read the following excerpt
FiringSquad: In the shadow buffers white paper, you mention that shadow buffer technology was used in the Final Fantasy movie. How feasible is it to implement Final Fantasy-like graphics on the PC?

David Kirk head at nVidea: Technically it is very feasible, as witnessed by the fact we are playing back the Final Fantasy movie in real-time and allowing you to interact with the scene. With new levels of programmability and the sheer horsepower today's GPUs provide, the hardware is pretty close today. Even with Final Fantasy, you can tell that 3D graphics still has a lot of headroom. Even though the movie was a technical milestone, you never really forget you are watching animation. There are still a lot of subtle reminders.

We have a long way to go before we get to photo realistic 3D. Luxo Jr. is possible today, Final Fantasy is close, but graphics artists are already giving us new milestones to aim at, like Monsters Inc. Financially it is a different matter. It takes a powerful GPU and a pretty powerful PC to play back Final Fantasy in real time. Game developers historically have had to aim for a lowest common denominator for minimum system requirements to expand their total available market and not limit their game to only the power user crowd. Final Fantasy graphics in a game would be limited only to the power user crowd , ........end/

Initially I was very excited as I thought that what I read on the nVidea website about the nFinitefx technology doing realtime rendering applied to
rendering for film and TV, but it seems to be only for computer games? ( I don`t know if DCC incorporates TV and Film.)
Do you see the GPU and nVidea`s continued programming improvement leading to a card that can render high quality like ART`s RenderDrive or mental ray?