Media reports suggest that Black Friday 2008 could see Cupertino-based Apple launch its most aggressive one day sale to date.

Black Friday is one of those horrible days that no one really likes but can’t stand to miss. Everywhere is so busy and everyone seems to act all crazy and aggressive, but then, everything is so cheap, you’d be crazy not to go crazy for some of the prices out there.

Well, if analysts are to be believed, things with Apple are going to get a little crazier this year. According to Apple Inside, Barclays Capital expects Apple to price its gadgets very competitively for Black Friday and that’s competitively with a capital C, people.

Barclays Capital points out that this season, low-cost notebooks priced around $300 from Dell and other companies will be one of the key pressures for Apple to give hefty discounts this year. There’s also that whole global economic crisis thing. Encouraging people to spend during a time when no one has any money is no easy task, but if you’re going to pull it off, competitive pricing is the way to go about it.

Sales traditionally start at midnight the Thursday before Black Friday and while we haven’t heard anything about sale prices from Apple yet, Barclay Capital Analyst, Ben Reitzes doesn’t seem worried. "We have not seen any Apple Black Friday ads yet (as is customary),” he said. “But expect the company to be more aggressive than usual in its one-day sale, perhaps with $100 off a few Mac models and discounts on several iPods."

It appears that some retailers have already jumped the gun on offering considerable discounts on the shiny, glossy MacBook. Fry’s has chopped off $200, bringing the $1,299 down to a more palatable $1,099.

Update: it was too good to be true, it seems as Fry’s has informed the public that the ad was in error — the $1,099 is for the outgoing black MacBook. Boo.