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Amazon Panics and Slashes Price of the Kindle

- By - Source : Tom's Guide US

Amazon has slashed the price of its Kindle ereader by $70, putting the price at well under $200. The move seems to have been sparked by Barnes and Noble's decision to cut the price of its Nook ereader to $199.

It would seem Amazon was feeling a little threatened by Barnes and Noble's decision to cut the price of its ereader to $199, down from $249. Less than a day after the major book chain made its announcement, Amazon announced a Kindle price cut and shaved $70 off the previously $249 ereader. Now priced at $189, the Kindle is now the cheaper of the two.

These are both pretty significant price drops and it look like the ereader market is finally moving toward a price point that better fits the function of the device. The gadget world is on the cusp of a tablet revolution and netbooks are getting cheaper every day; a $249 device to read books must seem like an unnecessary luxury for a lot of people these days.

Are you more likely to consider an ereader now that the prices have dropped?

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unrealpinky 06/22/2010 11:05 PM
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-9+

No. I still prefer my novels on paper, but my netbook or android phone will do in a pinch.

bdcrlsn 06/22/2010 11:07 PM
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-8+

Actually, the WiFi-only Nook is $149, making it the cheapest.

David the Gnome 06/22/2010 11:11 PM
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I'd still rather have a tablet or netbook for the extra functionality. I doubt dedicated e-readers will stick around much longer past the rise of tablets into the mainstream.

geofry 06/22/2010 11:13 PM
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halls 06/22/2010 11:13 PM
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-2+

Yeesh - I'll think about it when they're under $100 and the books are significantly cheaper than their print counterparts.

Nightsilver 06/22/2010 11:15 PM
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Hell. Yes. I knew there was a reason I was holding off buying a Kindle.

warezme 06/22/2010 11:15 PM
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one trick ponies never last the long haul

kittle 06/22/2010 11:16 PM
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now if they reduced the price TO $70, id get one. $189 is still too much.

joe gamer 06/22/2010 11:36 PM
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It is still horribly overpriced.

vertigo_2000 06/22/2010 11:54 PM
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-20+

I'm no mathematician, but $249 - $189 = $60.

Why does the article say a $70 drop?

hellwig 06/23/2010 12:00 PM
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Tablet revolution? Didn't Microsoft try to spark that some 6-7 years ago? Tablets have one issue, and that's a backlit screen. I know my eyes suffer from working in front of a computer all day. If I want to sit back and relax, I need a neutral surface to stare at (i.e. a book, or the e-ink readers like Kindle and Nook). That e-ink almost looks like a real book page. Stare at a back-lit screen, and you know the image is "synthetic".

Still, I don't see a big market for these e-readers. Its a dedicated device (the web browser on the Nook is gimmicky at best). They're too expensive (still), and too feature-limited to appeal to a broad range of people. Still, my wife loves downloading books on the fly to her Nook, and being able to take her entire library with her, and no, she doesn't have an iPad/iPod/iPhone/Tablet/etc.

drwho1 06/23/2010 12:02 PM
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Anonymous 06/23/2010 12:20 PM
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-5+

I'll be buying one for my wife. She really likes the idea. Unlike many people who bash these devices, she understands that owning one of these and owning books aren't mutually exclusive. She is planning on keeping all of her hardcovers and collections, and then get everything else on e-reader. We will save a lot of space in our home just by getting rid of a large portion of her 4000 paperbacks. That's a big win for us.

If you are one of those people who believes a tablet can compete with e-ink technology, please take the time to check one of these devices out in person. When the intended function is reading books, there is simply no comparison. E-ink is better.

HalJordan 06/23/2010 12:23 PM
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halls :
Yeesh - I'll think about it when they're under $100 and the books are significantly cheaper than their print counterparts.



I think that says it all...

wotan31 06/23/2010 12:41 PM
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warezme :
one trick ponies never last the long haul


What a foolish position to assert. Products that do one thing, and do it very well, are the most successful. It's when you try and make a coffee maker that also slices cheese, plays DVD's, and irons clothes, that you end up with a device that does many things, but does none of them well.

jimslaid2 06/23/2010 12:47 PM
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WTF! I just bought this thing on Friday, it Has not even arrived at my door. I just got ripped off!

Anonymous 06/23/2010 12:51 PM
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agreed wotan31. the kindle is a specific solution and its implemented well. I have no interest in endless ipads, idoors or whatever is next.

jimslaid2 06/23/2010 12:52 PM
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Update. Called Amazon and they will refund the difference. That's good service.

g-thor 06/23/2010 1:04 AM
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No, not yet. As some have said, it is still at a higher price point than I am willing to pay. The device type interests me as I am an avid reader, but my sense of value says it needs to be much (MUCH) lower.

In Canada we have the new Kobo eReader from Chapters/Indigo at $149 CDN. Below $100 is a must for me.

jimslaid2 06/23/2010 1:11 AM
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demosthenes81 06/23/2010 2:00 AM
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we have an Astak EzReader and love it i skipped on the kindle because of the price and the Astak reader can do a lot more file formats than the kindle

jaysbob 06/23/2010 2:17 AM
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wow e-readers are getting almost as convenient as real books!

dl100 06/23/2010 2:18 AM
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Sure I'll buy one for my wife who reads like a fiend, as soon as I can, at a minimum, sell my barely used books to someone else. Much less walk into a half-priced books and buy a barely used digital copy of my favorite Clancy novel.

jacobdrj 06/23/2010 3:05 AM
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Drop the price to 30 bux USD and they will have my business...

Anonymous 06/23/2010 4:20 AM
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I'm living in Singapore where the price of books is twice the cost of books in the US. By having a Kindle, I've been able to buy books at a discount to normal physical book rates in the United States and I'm not required to pay shipping. I've already paid for my Kindle twice over for the amount of money I've saved in the last year.

MitchMeister- 06/23/2010 4:40 AM
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I was totally going to look into a kindle since I have over 100 books that I read a lot, and they are falling apart over the years. When I started to do some research, I found the kindle app for my BB Storm, and forgot about spending $250 to read books. While the screen is smaller, it works perfectly fine for me. Going to port it to the Droid X when I get that at the end of the month, the 4.4" screen will make reading that much easier!

miloo 06/23/2010 5:48 AM
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haha too late i guess ~
Apple fanboy already using their "IPet"

welshmousepk 06/23/2010 6:02 AM
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I use my iPod touch, just as functional as an e-reader and capable of so much more.

in the last few months i have read around 10 or 12 books through to completion on my touch, so im unconvinced of the need of expensive devices with special displays.

bak0n 06/23/2010 6:18 AM
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agnickolov 06/23/2010 7:10 AM
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welshmousepk 06/23/2010 7:46 AM
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why do you 'need' the cover?