Computer will not recognize my new hipstreet MP3 player

turn off the antivirus and firewall
load manufacturer software (drivers, look on manufacturer website) and restart
click start
click computer
left side of screen, right click on "computer"
left click on properties
left click on device manager
right click on disk drives
left click on "scan for hardware changes"
Right click on Universal Serial Bus Controllers
left click on "scan for hardware changes."
plug player into different input USB...
when player is recognized turn firewall and antivirus back on.