right now technology is the entertainment industries worst enemy. Blu-Ray will be outdone (probably by Sony's already new technology that holds 1 TB per disc, per layer), HD-DVD was a bust, pissing of millions of people. DVI was a bust for copy protection in HDMI. Then you needed HDMI + HDCP (copy protection, read decrypter), screwing out people that jumped on the HDMI 1.0 and DVI people.
People are tired of getting screwed. Only the people with money to waste are the ones that are helping lead the ways with these new technologies. The rest of the world is wising up and just watching thing on what they have. Google TV MIGHT be able to help, but if its a pay service, it;s gonna be hard pulling people away from NETFLIX (my ONLY source of "tV", i dont even get OTA signals and im 3 miles away from FOX broacasting HQ, in the suburbs). On top of all of these digital TV has been a massive headache even for people that just want to watch FOOTBALL.
I am very tech savy and this Digtal crap turned me away from all commercials and OTA TV, there must be millions of others that arent watching those expensive ads on tv.