So you're saying Avatar really didn't need to cost as much as it did in the 3D theaters? If it was less, they'd still have made more than enough to pay for EVERYTHING in the world, and there would have been even less illegal downloads. When will the MPAA start waking up? Obviously torrents aren't hurting their pocket books as much as they say, course when you make more than you deserve (or can spend), having a bit more is mandatory right?