I can vouch for this article. I worked in GeekSquad for 6 months, and quit because they wernt flexible with my hours around classes. Back to the topic, yes best buy has geeksquad pre-optimize 20-30% of its laptops that will go on sale 1 week prior to next weeks sale ad. So if your wondering why you had to buy that laptop for an extra $39.99, its because best buy sets it up that way. Our store makes money on services, warrenties and accessories that are marked up 500% above store cost. Lets see, most popular accessory, a USB cable for a printer $29.99, nothing cheaper sorry. The store buys those cables at $4.XX a piece, and employees are able to buy them for 5% above store cost.
Anyways, back to the (Optimization) part of the story. Most of the time geek squad will be assigned to pre-op about 30-50 laptops before the weekend, so they will be up and ready by sunday morning. Sometimes there isnt enough man power to manual do all these units, so at night we connect all the laptops to a website called geeksquad.com/jonnyutah , you will not be able to access this page because it detects if your on best buy's intranet protocol.
The laptops are remotely pre-optimized by people in India using Logmein Pro licenced by best buy.
Being a geek myself, I have noticed they help out on netbooks and celeron laptops, but honestly they dont do crap for anything else
My name is Anthony, my employee number is A322034 at store 0543 Fort Lauderdale,FL. I hate best buy and im proud to disclose this information