[citation][nom]alidan[/nom]just looked up prime.book borrowing, on damand, and free 2 day shipping....can someone tell me what the on demand means, do i have to buy the movie, or is it like netflix?[/citation]
Amazon Instant Video has hundreds of thousands of titles, but only a fraction of those are available for free streaming to Prime users. For example, I could stream the entire series of Lost for free now, but if I wanted to stream House, I would still have to buy it at the normal price of $1.99/episode or whatever their season price is. Think of it as a perk; it's cheaper than a year of netflix but you don't get the same selection either. I can personally justify having Amazon prime just for the shipping benefit (not to mention the fact that I'm a student so I get half off my membership), as I don't like waiting a week for items to arrive, and I order all of my holiday and birthday gifts from Amazon already.
However, this feature does not interest me as I have all the books I want at my local library for free, and I can't justify spending $80 on an ad-supported Kindle when my phone can use the Kindle Store if I had ever wanted to buy a book for electronic viewing. It does sound like an excellent incentive for those who read a lot of books or have trouble deciding whether or not to buy a book, now they can borrow them effortlessly.