The AMD option will likely run a little louder, although it depends on the overall cooling limitations of a specific laptop model.
Mobile GPU's don't have their own fan (at least, not in the same way a desktop GPU does) - the discreet GPU is usually placed in close proximity to the CPU, with one fan cooling both.
Generally, Intel run cooler/quieter than AMD, and that's true pretty much across the board - maybe Zen will change that, but I'd really need to see which two laptops you're comparing specifically to give a better indication.